The Story
In 1973, the British Ministry of Defence (MoD) were challenged to design and provide to its military personnel a watch strap to withstand some of the harshest of conditions during combat duty.
The vision was clear, a watch strap that would conquer the humidity of tropical climates that often wreaked havoc on leather watch straps, avert the perils of shiny steel watch bracelets in covert military operations. Also they wanted to address the spring bar failures in the buckles and watches, which caused countless watches to meet an untimely demise.