Our Purpose

To continuously improve ourselves, and the lives of our customers.

We create high-quality products whilst working towards an environmentally friendly and sustainable future.

We work tirelessly to improve our skills and our products.  We are a strong team and believe in the Japanese principle of Kaizen, which is the concept of continual improvement.

Our customers are important to us, without you we would not be able to do what we do, and our products allow you to do what you love doing.

Our Mission

We are passionate about providing quality products and reducing the impact on our planet.

We have been creating watch straps and accessories for over a decade - and we continue to provide a range of well-designed products that are reasonably priced.

At the same time we continue to promote and collaborate with the community to help protect our planet for future generations.

Since January 2019 we have been a carbon neutral business and in January 2021 we have partnered with OneTribeGlobal and through their platform we are helping to protect thousands of square meters of the rainforest.

Our Vision

The future goal is to provide all our products with recycled or sustainable materials.

We are developing new products that use materials like apple skin which is recovered from the processing of apples that are use in the food and beverage industry.  Most of the apples that we use are frown in Trentino in Italy.

We are using recyclable paper that is made from FSC certified wood. This material is very resistant, durable, washable and best of all is recyclable.

We use recycled PET fabric made from plastic that has been removed from the Mediterranean Sea.

Every year 12 million tons of plastic is dumped into our oceans.  We are working with organisations like Seaqual to do something about this.

Our Promise

We will deliver great products that are good for people, the planet and your wallet. 

We promise to treat our staff, suppliers and customers fairly, as well as looking after the planet that we all live on.