“At ZULUDIVER, we have a brilliant crew and pledge to be responsible.”

Hi there, it's great to meet you. My name is Andy, and I used to work as an engineer until joining my friend Jon on this adventure in 2013.

Every day, as a team, we strive to educate and better ourselves. We want to be ethical, and providing incredible products to people all around the world. So please join us on our adventure.

“At ZULUDIVER, we have a brilliant crew and pledge to be responsible.”

Hi there, it's great to meet you. My name is Andy, and I used to work as an engineer until joining my friend Jon on this adventure in 2013.

Every day, as a team, we strive to educate and better ourselves. We want to be ethical, and providing incredible products to people all around the world. So please join us on our adventure.

Our Story and Purpose

At Zuludiver our purpose is to continuously improve ourselves, and the lives of our customers.

Our purpose is to continuously improve ourselves, and the lives of our customers. We create high-quality products whilst working towards an environmentally friendly and sustainable future. We work tirelessly to improve our skills and our products. We are a strong team and believe in the Japanese principle of Kaizen, which is the concept of continual improvement. Our customers are important to us, without you we would not be able to do what we do, and our products allow you to do what you love doing.


  • 2009 - 2010

    The Start of an Adventure

    Jon Quinn, the founder of ZULUDIVER and the Geckota group, was driven by a passion for watches and his natural entrepreneurial spirit and he started to build the foundation of a business. In his spare time Jon bought and sold watches on eBay.

  • 2011 October

    On October 27th, 2011, the brand's domain was registered, marking the official start of the journey.

  • 2012


    In 2012, the trademark for ZULUDIVER was registered, securing the brand's identity and protecting its intellectual property. This crucial step in the brand's development set the stage for its launch in 2013 as an e-commerce website selling watch straps designed for customers who enjoy outdoor adventures.

  • 2013

    Business Premises

    Jon made a significant milestone by moving into a dedicated office space. To help build a strong foundation for the future, he hired its first employees, two part-time students. The same year, the now brand manager Andy joined the business.

  • 2013 April

    Website Launched

    In April 2013 we launched our first ecommerce website. The website was created to provide customers with an alternative platform away from the eBay marketplace, to purchase the range of high-quality watch straps that had been developed.

  • 2015

    Product Design

    With the success of the business, it was clear that we needed to grow and this led to an expansion of the office space. We now had more room and we could to hire more employees. The focus was on creative tasks, product design and development.

  • 2016


    The growth of online market places and a focus on delivering high-quality products and excellent customer service was a big factor in our continued success. In order to support this growth, we added more team members, bringing the total number of employees to 10.

  • 2017


    With plans to add 9 additional employees to its team we completed of the purchase of a 5000 square foot head office located in Tewkesbury.

  • 2019

    Commitment to Sustainability

    We took the decision to shift our focus away from online marketplaces and we start work on a new websites. In recognition of the impact that the business operations can have on the environment, we have a pledge to be carbon neutral.

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  • 2019 September

    New Website

    We launched our brand-new website, with a focus on enhancing the customer experience. Offering a more user-friendly interface, and an easier checkout process. The launch was a major step forward, as it allowed us to better showcase our products and service.

  • 2021 December

    Celebrating Space Exploration

    In honor of the groundbreaking Apollo missions to the moon, we have developed a new line of watch straps known as the Lunar range. This range pays tribute to one of the most significant achievements in space exploration and aims to capture the spirit of the Apollo missions.

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  • 2022 April

    Supporting the Community

    We have sponsored a local 6-a-side football team, demonstrating our commitment to supporting the community and promoting healthy living and recreation. By sponsoring the team, we helping to provide opportunities for local athletes to come together, compete, and have fun.

    Read More
  • 2022 May

    The Launch of HydraRib

    Introducing a new line of watch straps crafted from premium polyamide yarn. The unique appearance of these straps has inspired their name, HydraRib, an acknowlegment to the multi-headed creature from Greek mythology, the Hydra.

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  • 2022 May

    Pushing the Limits: Typhoon Sailcloth

    We are always striving to push the boundaries of design and create products that are both functional and stylish. We have launched our latest creation: The Typhoon Sailcloth Watch Strap.

    Read More
  • 2022 June

    Project OctoPod

    We are thrilled to finally reveal the result of a year of hard work: the OctoPod Watch Straps System. Our team have been developing the system in secret, and we are eager to share it with the world.

    Read More
  • 2022 October

    Next Level Rubber Watch Straps

    Out Now: ZULUDIVER TSUNAMI Rubber Deployant Watch Strap is the latest and greatest in our line of high-quality watch straps.

    Read More
  • 2023 February

    Exciting News: ZULUDIVER and Nite Watches

    We are proud to announce the successful completion of a joint design project between ZULUDIVER and Nite Watches.

    Read More
  • 2023 March

    The launch of Spacebound

    To commemorate the 50th anniversary of the luanch of NASA Pioneer 10 and 11 probes, we are proud to introduce the ZULUDIVER "Spacebound" range of LUNAR Straps.

    View Collection
  • 2023 May

    OctoPod MKII

    We are thrilled to announce that we have listened to our valued customers and taken their feedback to heart. In response to your requests for a more compact buckle, we have redesigned the OctoPod buckle, reducing its length by an impressive 10% and we have also lunched some new finishes!

    View OctoPod
  • 2023 December

    Avanti Partnership

    Avanti is a reputable fine jewellery and pre-owned watch dealer for Rolex, Omega and Breitling. We now have an arrangement with their high street store in Derbyshire, where a selection of our well known 1973 British Military watch straps are now on offer.

    Read More
  • 2024 May

    OctoPod MKIII

    With a sleeker, more compact profile, Version 3 stays true to our original operating concept. We've improved our manufacturing processes to guarantee build quality and reliability that you can always depend on. All surfaces and edges have been refined, ensuring not just style, but improved comfort.

    Watch Video

Our Mission

We are passionate about providing quality products and reducing the impact on our planet.

We are passionate about providing quality products and reducing the impact on our planet. We have been creating watch straps and accessories for over a decade - and we continue to provide a range of well-designed products that are reasonably priced. At the same time we continue to promote and collaborate with the community to help protect our planet for future generations.

Since January 2019 we have been a carbon neutral business and in January 2021 we have partnered with OneTribeGlobal and through their platform we are helping to protect thousands of square meters of the rainforest.

Our Vision and What the Future Looks Like

The future goal is to provide all our products with recycled or sustainable materials.

  • Sustainable Materials

    We are developing new products that use materials like apple skin which is recovered from the processing of apples that are use in the food and beverage industry. Most of the apples that we use are grown in Trentino in Italy.

  • Recyclable Paper

    We are using recyclable paper that is made from FSC certified wood. This material is very resistant, durable, washable and best of all is recyclable.

  • Recyclable Fabric

    We use recycled PET fabric made from plastic that has been removed from the Mediterranean Sea.

  • Ocean Cleaning

    Every year 12 million tons of plastic is dumped into our oceans. We are working with organisations like Seaqual to do something about this.

Meet The Team

  • Jon


    My mission is to sell watches and watch-straps to like-minded people who share my enthusiasm for high-quality products at honest and considered prices. This began as a hobby in 2010 and and has now grown into a thriving independent e-commerce business. We do as much as we can in house and learn something new every day.

  • Andy

    Brand Development

    We try to be better, and to improve ourselves every day, to become that little bit stronger. We are a friendly, responsible team that provides amazing products to people all around the world. So please come along, and join us on our adventure.

  • Alice

    Creative Team Leader

    Keeping our photography as exciting as our watches and straps is our challenge, I love doing what I do, with an amazing team. The creative team works hard every day to realise our goal of taking an in-store buying experience and bringing this to an international online audience.

  • Hollie

    Marketing & E-Commerce Lead

    I really love my job, it’s such a great team here and no two days are the same. Time flies when you are having fun and we take great pride in our work, so if you place an order today one of us will be carefully packing it and sending it out to you tomorrow.

  • Mario


    I have always been interested in telling stories and making films, so I moved to England from Bulgaria to attend film school and decided to settle here. The watch industry fascinates me and my vision is to create videos that inspire and engage both enthusiasts and novices alike.

  • Megan

    Video Production

    "After studying Film Production at University, I am fuelled by a passion for learning and a love for creating video content, be it long or short form. I enjoy experimenting with new techniques and I’m excited to channel my creativity into the team here at Geckota and the dynamic world of watches."

  • Sophie

    Editorial Manager

    I studied Photography, Editorial and Advertising at University, and with my love for creation, mixed with the need to organise and schedule, I have found myself very much at home here in the publishing department.

  • Safie


    "Having originally come from a background in Education I wanted to find a career where my creativity would have a real outlet. I found myself taking on a summer publishing internship that left me hungry to see how else I could find my place within the industry."

  • Lisa

    Dispatch Team Leader

    I’m hard working and organised and have great colleagues around me. It’s a pleasure to work with such a supportive team. My guiding principle is to be efficient and constantly strive for improvement, which I do every day. We all work hard but have great fun at the same time.

  • Claire

    Customer Service

    It’s good fun working here at ZULUDIVER, I get to work in a fast paced environment and continuously change between different job roles within the dispatch team which makes every day different from the next.

  • Tash

    Dispatch Specialist

    I enjoy the multiple aspects of order processing. Its lovely to have such a wonderful group of people who clearly have a passion for everythng that they do.

  • Beth

    Dispatch Specialist

    You and your order mean so much to all of us here. We all give the same care and attention to each of the hundreds of orders that we send out each week.

  • Suk-A


    I enjoy my role and handle all aspects of the accounting and financial side of the business. I also work to help us acheive our carbon neutral status, and occasionally help with the order processing team, which is really fun as well!

  • Daryl

    Purchasing Administrator

    I have recently joined the team but have more than 10 years of experience working in materials procurement for fast-moving manufacturing industries. It's a great place to work and I enjoy being part of the team.

  • Mitch

    Director of Finance

    I love helping organisations reach their full potential and it’s a real pleaseure to be part of the team here as this company has such spectacular opportunities.

  • Rana

    Marketing Assistant

    I'm interested in both fashion and digital marketing, and every day here allows me to learn new skills and progress my knowledge in these areas.

"Quality watch products designed for explorers and outdoor adventurers."

Our Promise

We will deliver great products that are good for people, the planet and your wallet.

We promise to treat our staff, suppliers and customers fairly, as well as looking after the planet that we all live on.

Our World