“At ZULUDIVER, we have a brilliant team and committed to be responsible.”
Hi, I’m Andy, great to meet you. I started out as an engineer, but in 2013 I teamed up with my friend Jon to set out on this adventure. Since then, ZULUDIVER has been about more than just selling watch straps, it’s about designing new and exciting products for people who love the outdoors as much as we do.
So please join us on our adventure.
“At ZULUDIVER, we have a brilliant team and committed to be responsible.”
Hi, I’m Andy, great to meet you. I started out as an engineer, but in 2013 I teamed up with my friend Jon to set out on this adventure. Since then, ZULUDIVER has been about more than just selling watch straps, it’s about designing new and exciting products for people who love the outdoors as much as we do.
So please join us on our adventure.
At Zuludiver our purpose is to continuously improve ourselves, and the lives of our customers.
Our purpose is to continuously improve ourselves, and the lives of our customers. We create high-quality products whilst working towards an environmentally friendly and sustainable future. We work tirelessly to improve our skills and our products. We are a strong team and believe in the Japanese principle of Kaizen, which is the concept of continual improvement. Our customers are important to us, without you we would not be able to do what we do, and our products allow you to do what you love doing.
Jon Quinn, the founder of ZULUDIVER and the Geckota group, was driven by a passion for watches and his natural entrepreneurial spirit and he started to build the foundation of a business. In his spare time Jon bought and sold watches on eBay.
On October 27th, 2011, the brand's domain was registered, marking the official start of the journey.
In 2012, the trademark for ZULUDIVER was registered, securing the brand's identity and protecting its intellectual property. This crucial step in the brand's development set the stage for its launch in 2013 as an e-commerce website selling watch straps designed for customers who enjoy outdoor adventures.
Jon made a significant milestone by moving into a dedicated office space. To help build a strong foundation for the future, he hired its first employees, two part-time students. The same year, the now brand manager Andy joined the business.
In April 2013 we launched our first ecommerce website. The website was created to provide customers with an alternative platform away from the eBay marketplace, to purchase the range of high-quality watch straps that had been developed.
With the success of the business, it was clear that we needed to grow and this led to an expansion of the office space. We now had more room and we could to hire more employees. The focus was on creative tasks, product design and development.
The growth of online market places and a focus on delivering high-quality products and excellent customer service was a big factor in our continued success. In order to support this growth, we added more team members, bringing the total number of employees to 10.
With plans to add 9 additional employees to its team we completed of the purchase of a 5000 square foot head office located in Tewkesbury.
We took the decision to shift our focus away from online marketplaces and we start work on a new websites. In recognition of the impact that the business operations can have on the environment, we have a pledge to be carbon neutral.
We launched our brand-new website, with a focus on enhancing the customer experience. Offering a more user-friendly interface, and an easier checkout process. The launch was a major step forward, as it allowed us to better showcase our products and service.
In honor of the groundbreaking Apollo missions to the moon, we have developed a new line of watch straps known as the Lunar range. This range pays tribute to one of the most significant achievements in space exploration and aims to capture the spirit of the Apollo missions.
We have sponsored a local 6-a-side football team, demonstrating our commitment to supporting the community and promoting healthy living and recreation. By sponsoring the team, we helping to provide opportunities for local athletes to come together, compete, and have fun.
Introducing a new line of watch straps crafted from premium polyamide yarn. The unique appearance of these straps has inspired their name, HydraRib, an acknowlegment to the multi-headed creature from Greek mythology, the Hydra.
We are always striving to push the boundaries of design and create products that are both functional and stylish. We have launched our latest creation: The Typhoon Sailcloth Watch Strap.
We are thrilled to finally reveal the result of a year of hard work: the OctoPod Watch Straps System. Our team have been developing the system in secret, and we are eager to share it with the world.
Out Now: ZULUDIVER TSUNAMI Rubber Deployant Watch Strap is the latest and greatest in our line of high-quality watch straps.
We are proud to announce the successful completion of a joint design project between ZULUDIVER and Nite Watches.
To commemorate the 50th anniversary of the luanch of NASA Pioneer 10 and 11 probes, we are proud to introduce the ZULUDIVER "Spacebound" range of LUNAR Straps.
We are thrilled to announce that we have listened to our valued customers and taken their feedback to heart. In response to your requests for a more compact buckle, we have redesigned the OctoPod buckle, reducing its length by an impressive 10% and we have also lunched some new finishes!
Avanti is a reputable fine jewellery and pre-owned watch dealer for Rolex, Omega and Breitling. We now have an arrangement with their high street store in Derbyshire, where a selection of our well known 1973 British Military watch straps are now on offer.
With a sleeker, more compact profile, Version 3 stays true to our original operating concept. We've improved our manufacturing processes to guarantee build quality and reliability that you can always depend on. All surfaces and edges have been refined, ensuring not just style, but improved comfort.
Our Tsunami is one of our most popular selling watch straps, and we have launched 8 new summer vibrant colours to the range.
The Tsunami is our premium, cut-to-size (CTS) rubber deployant watch straps.
Once again we were exhibiting at the World Time Show at London'd Heathrow airpot. It was greaqt to meet so many of our customers.
We had a lot of interest in our OctoPord watch strap system, and many people were keen to try it out in person.
In an exciting partnership that combines engineering finesse with Scandinavian design excellence, ZULUDIVER are proud to unveil the Octopod MK3 Buckle in collaboration with Straum.
Our team have been working hard and we are very excited to share with you some new designs and developments which we will be realsing this year.
The HydroLock MK2 buckle, updated this year, sets a new benchmark in style and functionality with a 10% shorter, more compact design and a dual push-button release for easier wear and removal. Professionally machined from 14 individual components and deep-etched with our logo, it reflects our commitment to quality. Designed for comfort, it features six micro-adjustment holes to ensure a perfect, tailored fit on the wrist.
We are passionate about providing quality products and reducing the impact on our planet.
We are passionate about providing quality products and reducing the impact on our planet. We have been creating watch straps and accessories for over a decade - and we continue to provide a range of well-designed products that are reasonably priced. At the same time we continue to promote and collaborate with the community to help protect our planet for future generations.
Since January 2019 we have been a carbon neutral business and in January 2021 we have partnered with OneTribeGlobal and through their platform we are helping to protect thousands of square meters of the rainforest.
The future goal is to provide all our products with recycled or sustainable materials.
We are developing new products that use materials like apple skin which is recovered from the processing of apples that are use in the food and beverage industry. Most of the apples that we use are grown in Trentino in Italy.
We are using recyclable paper that is made from FSC certified wood. This material is very resistant, durable, washable and best of all is recyclable.
We use recycled PET fabric made from plastic that has been removed from the Mediterranean Sea.
Every year 12 million tons of plastic is dumped into our oceans. We are working with organisations like Seaqual to do something about this.
My mission is to sell watches and watch-straps to like-minded people who share my enthusiasm for high-quality products at honest and considered prices. This began as a hobby in 2010 and and has now grown into a thriving independent e-commerce business. We do as much as we can in house and learn something new every day.
We try to be better, and to improve ourselves every day, to become that little bit stronger. We are a friendly, responsible team that provides amazing products to people all around the world. So please come along, and join us on our adventure.
Keeping our photography as exciting as our watches and straps is our challenge, I love doing what I do, with an amazing team. The creative team works hard every day to realise our goal of taking an in-store buying experience and bringing this to an international online audience.
I really love my job, it’s such a great team here and no two days are the same. Time flies when you are having fun and we take great pride in our work, so if you place an order today one of us will be carefully packing it and sending it out to you tomorrow.
I'm interested in both fashion and digital marketing, and every day here allows me to learn new skills and progress my knowledge in these areas.
I have always been interested in telling stories and making films, so I moved to England from Bulgaria to attend film school and decided to settle here. The watch industry fascinates me and my vision is to create videos that inspire and engage both enthusiasts and novices alike.
Having originally come from a background in Education I wanted to find a career where my creativity would have a real outlet. I found myself taking on a summer publishing internship that left me hungry to see how else I could find my place within the industry.
I enjoy the multiple aspects of order processing. Its lovely to have such a wonderful group of people who clearly have a passion for everythng that they do.
You and your order mean so much to all of us here. We all give the same care and attention to each of the hundreds of orders that we send out each week.
I have recently joined the team but have more than 10 years of experience working in materials procurement for fast-moving manufacturing industries. It's a great place to work and I enjoy being part of the team.
I enjoy my role and handle all aspects of the accounting and financial side of the business. I also work to help us acheive our carbon neutral status, and occasionally help with the order processing team, which is really fun as well!
I love helping organisations reach their full potential and it’s a real pleaseure to be part of the team here as this company has such spectacular opportunities.
"Quality watch products designed for explorers and outdoor adventurers."
